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CLIF Bar: Do You Adventure?

Clif: Do You Adventure?

Our friends at CLIF Bar believe the key to adventure lies in spontaneity; in embracing the unpredictable nature of Nature and choosing to roll with what She dishes out. Our FEED YOUR ADVENTURE campaign harnessed that spirit, tweaking the media in novel ways to surprise viewers with opportunities to engage with CLIF in ways they didn’t see coming.

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How Do You Adventure—interactive YouTube video

Discovery

Best Laid Plans

Adventure Quizzes promoted from CLIF Bar's main Instagram account
turned the gallery view into an interface for a series of tests of outdoor savvy.

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RESULTS

Over 41 million views with an unheard-of average view time of 7 minutes.