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Columbia: Tested Tough

Columbia: Tested Tough

Chairman Gert Boyle built Columbia Sportswear on the promise that every product sold is first Tested Tough, by whatever means necessary. At 93, Ma Boyle still comes to work every day, no matter what. So, if you plan on working for her, you'd be well-advised to steer clear of griping about the office thermostat setting.

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Fire Drill

Drone

Snow Shovel

Ski Rescue

Nature Calls

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For those who are out there in nature's toughest stuff, we created and iOS Sticker pack to help them text their friends about their escapades.
The pack updates itself seasonally with relevant images and activities.

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RESULTS

With this global campaign we delivered higher earned reach and deeper engagement than any marketing effort in the Brand's 80 year history.

Climbing stock price and annual sales surge past $2billion.