Your buddy Frank makes road trips fun. Your piles of stuff do not. So make a spot in your car for Frank by getting your stuff out of the way with Yakima’s rack systems. To prove that the insides of cars are better used for more Franks than for more stuff, we sent some cameras to some friends to show us how they would “Take More Friends.”
We translated the Take More Friends vibe to various product videos and an 24 episode series of helpful rack/accessory installation how-to videos.
The new brand positioning and campaign launched to wide success. People are beginning to talk about racks differently, and Yakima is right at the center of that shift.